Background

The Good Lood mobile app has grown to nearly 500,000 users. What started as a simple loyalty tool has evolved into a full ecosystem. It displays real-time flavor availability in each ice-cream shop, enables quick-commerce with home delivery, and supports customers in their everyday choices.

Challenge

• Introduce personalized, user-specific coupons
• Redesign the Tab to ensure clarity, scalability, and engagement.
• Improve UX of the Rewards Tab and refresh UI to make it look up to date, yet still consistent with another parts of the app
• Prepare a complex admin panel for Marketing team to manage coupons, promotions and discounts.

Process

• UX analysis and identifying barriers in the existing version.
• Competition research
• Workshops with Stakeholders
• Mapped, analized and optimised user paths to make the reward redemption process intuitive and seamless. Whether redeeming in-store via QR code, using coupons in-app, or across both channels.
• Iterated solutions in close collaboration with developers and the product owner, aligning with technical constraints.

Solution

• Introduced a slide-up drawer component displaying coupon details and supporting multiple states (active, redeemed, expired) and actions (scanning QRs, linking to Orders tab, etc).
• Applied the same scalable component logic to rewards, ensuring consistency across the program, developing drawer component with actions connected to redeeming a reward.
• As well as introducing coupons for our users, we also needed to introduce admin panels for Marketing team. With my team we crafted a panel, I designed and simplified as much as it was possible, complex process of creating a user personalised coupon.

Impact

• Engaging User-personalised coupons
• Each month thousands of users get and redeem personalised coupons
• Improved usability and clarity of the Rewards section.
• Increased user engagement with the loyalty program.
• Established a scalable foundation for future features.