Glassmorphism projekt

Context

Glassmorphism has been one of the most popular UI trends in recent years. I explored how this aesthetic could be meaningfully applied to a brand, enhancing its values and communication.

Challenge

I selected Moje Pru (Prudential’s insurance management platform). The company has recently emphasized simplicity and “transparency of intent” in its messaging, for example in campaigns to reconnect with owners of pre-war insurance policies.

Solution

• Created a concept redesign of the app using glassmorphism.
• The translucent UI highlights the brand values of simplicity, transparency, and trust.
• The interface supports clear, intuitive management of insurance policies.

Outcome

Although a conceptual project, it demonstrates how glassmorphism can be applied strategically — not just as a visual trend, but as a way to strengthen brand identity and user trust.lko jako estetyka, ale jako wzmocnienie obietnicy marki.