Background

Good Lood uses in-store digital screens to present flavours available in the location and pricing. The digital menu is efficient solution to present always up to date offer, which differs depending on the shop. Flavours changes daily and often even in the middle of the day, so connected to central systems signage displays always right data, and the staff can focus on serving Guests. Main goal of the digital signage is to help our Guests find the perfect flavour that they want to eat.

Challenge

With the previous solution there were a few recurring problems:

splitting the list of flavours across multiple pages, confusing customers and reducing clarity. Page that turned right in the middle of reading was the biggest painpoint.

The classic flavours were separated onto the pricing screen, and guests often ignored them.

Flavour names not always suggest the taste, or category of the flavour.

Some locations have vertical screens, so the layouts need to have this version.

Growing range of products. Seasonal offer of take-away ice cream boxes, nut spreads all these product need to be presented in the pricing screen.

Especially in shops located near tourist attractions menu only in polish cause difficulties for international Guests

So the challenge was to design a scalable and intuitive digital menu that reduces decision-making time, solve all those problems mentioned above and helps our Guests.