Languages
• English fluent
• German basics
Hobbys
• Typography and font design
• Calligraphy, just for relax
• Fitness
• Contemporary art, abstractive expressionism
• Rock and Metal music, I’m amateur guitarist
Gabriela Kłos-Kufel
I am product and UX/UI designer with strong branding and marketing background. Based in Kraków. Besides, I’m typofreak, I really do like teamwork and cooperation with clients. Detail focused, always excited about new projects, eager to earn. I like meeting with clients, interviewing, brainstorming and then, designing solutions tailored to their expectations. I work with design thinking mindset and strategic thinking focused on how the design will work, and impact users. Besides working closely with business, I am one of those highly empathetic so I always care about users needs, conducting UX research and accessibility of the product. Since 2022 I’m active member of STGU association.
My five Gallup talents: Strategic, Woo, Positivity, Activator, Futuristic
ACHIEVEMENTS
09.2022 Artify App Hack(art)hon 1st prize
AI based app-game that enables teachers use artworks from Zachęta Collections and Europeana in educational purposes. App allows students to generate an images out of text promts. Image should be similar to those, shown by a teacher, the closest to the original one wins.
10.2022 Formy.xyz Magazine redesign featured in publication on Design Rush article „11 Best Bold Fonts for Print Design”
12.2022 Two posters at the exhibition in Polish Institute in Rome, (Instituto Polacco di Roma) and at the Literature Museum in Warsaw.
08.2020 „SMALL GOALS- BIG SUCCESS” Deutsche Telekom Schweiz AG. Top five Infographic design.
TOOLS
EDUCATION
09.2018 – 23.06.2023 Academy of Fine Arts in Cracow, Master of Arts, Visual Communication Studio. Individually Organised Studies connecting Faculty of Graphics Arts with Industrial Design Faculty (Visual Communication Studio & Interaction Design Studio)
07.2023 Pendo Product Analytics
07.2023 British Council English
06.2023 Collaborate Like a UX Pro, Feedback. Bitesize UX
05.2023 Better Designer, Mobile Apps UX course with CSS and HTML basics, by Karol Stefański
11.2022 Know How Design, by Rene Wawrzkiewicz, Polish Graphic Design
12.2022 Intellectual Properity by Magdalena Miernik, lookreatywni.pl
09.2022 Packaging de Origen Workshops, Cervantes Institute, led by designers from Eva Estudi, Barcelona, Elisava University. See project
09.2021 InDesign for Advanced by Robert Oleś, d2d publishing
SKILLS
EXPERIENCE
In Tutore Group Polska I started my career as a graphic design teacher in 2020. Since 2021 I am graphic designer in a marketing department, where I am in charge of branding consistency and ProfiLingua schools rebranding after merger.
Apart from that, I design visual identities, digital products and its branding as a freelancer, always basing on research, analysis and strategy. Often apart from logo brands need website or app. Working with startups I design not only UX/UI,
connected to branding but also to the brand strategy, information architecture, user paths and flows, content of the websites, showing the strongest parts of the product.
The designs are based on analysis, research and strategic workshops with clients. Then I design user flows, low fidelity wireframes, and after review high fidelity wireframes, prototypes and mockups. Those processes differ, depending on clients time and budget.
01.10.2021 — present
TUTORE PROFILINGUA
Graphic designer
- Rebranding after merger with Tutore
- Strategy of brands appearance
- Logo redesign
- Business cards
- Signage
- Comprehensive Brandbook for Tutore Group brands
- Key visuals based on brand’s character & know-how
- Consistent brand’s illustrations
- Branding in social media, coherent style,
- Client focused communication
- Digital marketing projects
- Animations, video postproduction
- Internal visual communication projects for board meetings
- Working closely with IT, sales and education departments
- Leading internal workshops
- Introducing new tools, and ideas of improvements workflow
15.10.2020 — 31.06.2022
TUTORE
Graphic design teacher
- 2020 I started my adventure with teaching
- I conducted over 400 online live lessons
- Groups of 10-16 years old children
- Lessons involving online practical workshops & lectures
- Encouraging children to be creative and focused
- Facilitation of the workshops, using gamification
- Solving real time problems,
- Checking if they understood, and follow the lesson’s plan
- Evaluating students works, progress of each of groups
- Giving constructive feedback
02.2022 — present
BETFOLIO
UX/UI designer
- App design
- Desk research, market analysis
- Ux audit basing on Nielsen heuristics
- User personas
- User flows
- User journey map
- Information architecture
- High fidelity wireframes
- Interactive prototype
01.2023 — present
MEALWAY
Brand designer, UX/UI designer
- Branding
- Logo design
- Key visuals
- Business cards
- Consistent illustrations
- Brandbook
- Web design
06.2022 — present
HAPPY NEONS
UX Designer, Product Designer, Graphic Designer
- Branding
- Key visuals
- Pitch deck presentation
- WordPress
- Socialmedia branding
- UX/UI design
04.2022 — present
FANCY MAGENTA, HEARTUITION
Graphic designer, brand designer
- Branding
- Logo, Key visuals
- Social media design
- Pitch deck presentation
06.2023 — present
QUAEL
Graphic designer
- Social media designs, Campaigns for Rossmann
- Product photography retouch
11.2022 — 02.2023
ARTRY
UX Designer, Product Designer, Graphic Designer
- AR app branding, strategy
- Logo design
- Naming
- Key visuals
- Web design of artry.eu
- Brand’s illustrations
11.2022 — 01.2023
BIG TIME CAREERSHIP
Graphic designer
- Ebook design
- Typographic layout
- Cover design
- Advertising pages
09.2022 — 01.2023
COMNT8
Product Designer, Graphic Designer
- App branding, strategy
- Presentation templates,
- Pitchdeck for investors
- Key visuals, dynamic, animated logo
- Socialmedia branding
08.2022 — 10.2022
EUROAVIA RZESZÓW
Graphic designer, brand designer
Branding of CIVIL AVIATION WORKSHOP Conference, held in October, 2022 by students organisation at Polytechnic University in Rzeszów.
- Various printed and digital marketing materials
- Banners & posters
- Rollup
- Signage
08.2021 — 09.2021
ALEKSANDRA STARZEC rękodzieło
07.2020 — 09.2020
ALEKSANDRA STARZEC fotografia
Brand designer
- Branding, strategy
- Logo Design, based on custom font
- Print design, labels, tags, business cards, vouchers, stickers
- Key visuals
- Socialmedia branding
07.2018 — 10.2020
Events / Actions / Initiatives / Part time jobs
- Marketing during event
- Events volunteer
- Diverse works in sales
- Visual merchandising
- Customer service
- Building relationship
- Handling complaint
- Teamwork
- Time management
- Customer care
05.2019
NATIONAL MUSEUM CRACOW
Artist, assistant in the education department
I took part in the event the Museums Night, established to popularize the institution. My task was to draw quick portraits of visitors, just to show them that art is alive and it is happening at the museum right now. Simply make them enjoy the exhibition „Czarno na białym – 200 lat rysunku w krakowskiej Akademii Sztuk Pięknych” the title translated: „Black on white. 200 years of drawing at Academy of Fine Arts in Kraków”
VOLOUNTEERING
09.2023 Ways Conf | 2022 – 2023 Polish Graphic Design Talks | 04.2022 Polonia’s charity meeting, Polish Embassy Valetta, Malta | 06.2019 Muzeum Narodowe w Krakowie (National museum in Cracow) | 05.2019 (Open Houses Festival) Festiwal Otwartych Mieszkań | 05.2018 Ośrodek Kultury im. Norwida (Norwid’s culture center) | 06.2017 Tarnowskie Centrum Kultury (city culture center in Tarnów) | 05.2017 BWA Tarnów ( Exhibition Office in Tarnów)
MORE INFO & REFERENCES ➤ ABOUT SECTION
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