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PGD Talks #11: Branding
Inside PGD Talks #11 (Branding): a candid tour of Polish branding practice — from ongoing brand implementation and the real cost of bad design to why manuals still matter. Plus: portfolio clinics, business lenses, and a reminder that good design performs.
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Nówka Sztuka Mówi
An intimate art and design conference in Kraków: 21 speakers, portfolio reviews, and fresh perspectives on the art market, technology, and design. Plus, golden advice on building a portfolio that tells a story.
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Karol Śliwka. Czy warto jeszcze kupować albumy?
A closer look at the legendary Polish designer Karol Śliwka, his ability to capture essence in a logo, and why design books are still a priceless source of inspiration. Reflections on drawing, perception, and the timeless value of design heritage.
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Polish Graphic Design Talks in Kraków
This was already the tenth edition of the conference gathering graphic designers, illustrators, web designers, and other professionals from the creative industry. This year’s Kraków edition covered topics such as branding, illustration, creative processes, and — most importantly — collaboration with clients.
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Brand Archetypes: The Sage
Authority. Knowledge. Truth. The Sage is the archetype of expertise – a brand that gathers knowledge and shares it generously. Its mission is to explain, to teach, and to make complex ideas clear and accessible.
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Brand Archetypes: The Explorer
Freedom. Adventure. New horizons. The Explorer seeks discovery, not rebellion. It’s about venturing into the unknown, expanding boundaries, and experiencing life more fully. Explorer brands inspire customers to say: “The world is bigger than you think. Let’s go see it together.”
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Brand Archetypes: The Innocent
Honesty. Simplicity. Pure intentions. Innocent brands promise a world free of complications, negativity, or hidden agendas. They embody transparency, optimism, and joy found in simple pleasures.
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Brand Archetypes: The Lover
Sensuality. Desire. Intimacy. The Lover archetype is all about creating emotional and sensual connections. These brands spark desire and passion. Their products may not be essential – but they are irresistible.
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Brand Archetypes: The Jester
Joy. Fun. Playfulness. The Jester brings humor and positive energy into everyday life. It’s not about foolishness – the Jester is witty, clever, and uses humor to lighten the mood and make the world feel brighter.
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Brand Archetypes: The Everyman
Your everyday companion. The Everyman brand is approachable, reliable, and seamlessly integrated into daily life. Not flashy or dominant, but steady, trustworthy, and familiar. Often, we notice its value only when it’s gone – the shampoo we always reach for, the dishwasher that just works, the car that gets us safely home.