Gabriela Kłos-Kufel

Hi 👋 I’m Gabriela Product-minded designer blending empathy, strategy, and creativity to deliver growth-driven digital products.

I design intuitive, scalable experiences for marketplaces, e-commerce, and SaaS — with a strong sense of mission and ownership. My focus is always on balancing user needs with business outcomes, making sure design decisions not only delight people but also build trust, strengthen brand reputation, and drive growth.

At Good Lood (AVSystem) I help scale a loyalty and quick-commerce app serving nearly half a million people. Working side-by-side with developers, I turn constraints into opportunities, find creative compromises, and re-imagine solutions when implementation would otherwise be costly or inefficient. My work across education, fintech, lifestyle, and culture shares one common goal: aligning design with strategy to deliver measurable results.

I thrive in collaborative, cross-functional teams where designers, engineers, and researchers solve complex problems together. I’m inspired by projects where design drives positive change at scale — whether reducing friction in everyday transactions, making learning more accessible, or strengthening customer loyalty.